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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 2	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
Topic 3	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 4	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q59-Q64):

NEW QUESTION # 59
Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

A. The data is usable more quickly in the UI.
B. The columns can be sent in any order.
C. It provides real-time validation of the file.
D. It provides support for custom columns.

Answer: A

Explanation:
The Sales Data API is preferred for Smart Insight:
* Option C:Correct. API submissions are processed faster than file uploads, making data available in the UI (e.g., dashboards) more quickly.
* Option A:Incorrect. Column order is predefined in the API schema, not flexible.
* Option B:Incorrect. Custom columns are possible but not the primary reason for preference.
* Option D:Incorrect. Validation occurs, but "real-time" is not the key benefit over speed of UI availability.The SAP Emarsys Help Portal under "Sales Data API" highlights faster UI integration.
References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/).

NEW QUESTION # 60
You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

A. Use email address.
B. Use an SAP Emarsys Customer Engagement internal ID.
C. Use an external ID.
D. Use first name and last name.
E. Use phone number.

Answer: A,B,C

Explanation:
For unique contact identification in SAP Emarsys:
* Option A:Correct. Email address is a primary unique identifier, widely used.
* Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.
* Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.
* Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).
* Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under
"Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).

NEW QUESTION # 61
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?

A. Content > Forms
B. Management > Form Settings > Opt-in Invitation and Interests
C. Management > Form Settings > General Format
D. Channels > Email Campaigns

Answer: B

Explanation:
To fix a typo in an opt-in invitation:
* Option C:Correct. Management > Form Settings > Opt-in Invitation and Interests is where the text for opt-in forms (e.g., subscription confirmations) is edited.
* Option A:Incorrect. Content > Forms manages form design, not specific invitation text.
* Option B:Incorrect. Channels > Email Campaigns is for campaign setup, not form content.
* Option D:Incorrect. General Format is for form structure, not text content.The SAP Emarsys Help Portal under "Form Settings" specifies this location.References:SAP Emarsys Help Portal - "Form Settings" (https://help.emarsys.com/).

NEW QUESTION # 62
Why is "daily" the recommended frequency for importing sales data into Smart Insight?

A. To align with the Smart Insight dashboard update frequency.
B. To comply with SAP Emarsys file maintenance policy.
C. To align with recommended frequency for product data.
D. To prevent load failures for files exceeding 10 GB.

Answer: A

NEW QUESTION # 63
You are preparing for a big in-store event. You want to use the data collected from the in-store event for a follow-up campaign. Specifically you want to segment by the registration source and the registration date.
What custom field types do you need to create? Note: There are 2 correct answers to this question.

A. Single choice
B. Date-entry
C. Multiple choice
D. URL field

Answer: A,B

Explanation:
To segment by registration source and date:
* Option A (Date-entry):Correct. A date field is needed to store and filter by registration date.
* Option C (Single choice):Correct. A single-choice field (e.g., dropdown) can store the registration source (e.g., "In-Store Event").
* Option B:Incorrect. Multiple choice is unnecessary since each contact has one source.
* Option D:Incorrect. URL field is irrelevant for this data.The SAP Emarsys Help Portal under "Field Editor" confirms these field types for segmentation.References:SAP Emarsys Help Portal - "Field Editor" (https://help.emarsys.com/).

NEW QUESTION # 64
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